Dalí
A nighttime treatment formulated for clearer skin tone, post-acne marks and future pigmentation control
View DalíAbout
A limited range, born from a long thought.
Expect targeted solutions, inclusive by design, science-forward and no fillers.
Here, each product is visibly effective, intentional and indulgent!
We respect your time - skincare should never become your full-time job. Anoū has been personal for us, and we’re happy to bring ease to your personal journey too!
Driving principles
1Effective, and barrier-forward
Each product is visibly effective, packed with potent ingredients, but never harsh, stripping or punishing on the skin
2Inclusive by design
Anoū’s products are intentionally created for skins of colour belonging to all genders and ages, with brown skins as the starting point (and not an afterthought)
3Only heroes, no fillers
A limited range. Done well. Each product has a clear role and delivers on what it promises
4Less skincare, more elevated skin-care
An elevated experience from unique formulations to sophisticated textures, vessels and an inherent respect for your time and intelligence
Founder's Note
Anoū was born from a personal struggle.
I didn't start off trying to build a brand, but was simply trying to find a solution for my post-acne marks that wouldn't fade for months after the initial breakouts. Faced with formulations that were never made for my skin or climate, I started a 2 year-long research and development journey, unknown to myself - an accidental path toward building something very real.
As a consumer, I understand how far a good-skin-day can take us and my goal is to empower you to make the best, straightforward choices for your skin. All while providing a customer experience that respects your time and intelligence!
This is why I made Dalí: a product I wish someone else had made for me! A hyperpigmentation cream that delivers noticeable results, sophisticated texture and doesn't inflame the skin in the process. The straightforward routine was completed by creating Arō, to keep the skin hydrated and at ease, while promoting skin longevity and health.
A short lineup of products. Held to a high bar.
Welcome to a-new skin story :)
Yours anew, Sanjiti Founder
The routine
Focused products. Clear roles.
Anoū keeps the routine short so each product has a specific purpose: daily comfort, night treatment, and fewer decisions between you and your skin.
Arō
A lightweight yet nourishing moisturiser for instant hydration, skin barrier comfort and calmer skin.
View Arō